A mail order catalogue is a hefty but critical investment for any clothing brand. There are no excuses – the pages must be seen, they must be read, and they must sell products without fail. That means showing people what the products can do, and doing it with jaw-dropping photography. Our inspired art direction for Craghoppers puts customers in the places where these clothes belong – inspiring them to travel, putting it all within reach and causing a storm in the call centre.

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